Noteworthy eBook Statistics (1/24/12)

No question about it…. there is a good deal of attention currently being given to eBooks and eReaders.

eBooks are more than PDF files… they are media enhanced alternatives to a printed book and can be read on physical devices like the Kindle and Nook or by using a software application available for smartphones, tablet devices like the iPad and Playbook as well as any PC or Mac computer.

The rapid growth is noteworthy and provides a very valuable opportunity for coaches, consultants, authors, speakers and other Knowledge Specialists

  • Amazon announced that they sell more ebooks than print books…. 3 digital for every hardcover title sold
  • the size of community comfortable with eReaders and eReading software exceeds 35 million
  • the Association of American Publishers indicate that eBook sales were up 161% while sales of printed books fell
  • Forrester Research predicts eBook sales will reach $2.8 billion annually by 2015
  • the Pew Internet Project indicates that the purchase of an eReading physical device, doubled from November 2010 to Dec. 2011 and doubled again by Jan 2012
  • Pew reports that in mid-Jan 2012, 19% of US adults own an eReader and 29% own a tablet or other eReading device
  • it is estimated that Amazon has sold over 8 million Kindles in 2010
  • research firm Strategy Analytics, predicts Amazon will sell more than 15 million Kindle Fire media tablets by the end of 2013
  • 44% of Kindle owners earn more than $80k/yr
  • E-Ink Holdings reports that 27 million Kindle & Nook devices using e-ink will be sold in 2011
  • Forrester states Amazon sold over 4-5 million Fire tablets in Q4 2011
  • JPMorgan Chase predicts that 52 million tablet computers will be purchased in 2011… Gartner suggests the number will be 64 million
  • one survey reports 40% of iPad owners also own a Kindle
  • LA Times says 31% of iPad owners read ebooks using a Kindle app rather than use the Apple iBook app

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>