Now is the time to pay attention to the sheer number and rapid growth of eReaders!
A large audience of people who frequently turned to printed books to get solutions to their problems are now experiencing a new and exciting option: the digital book or eBook.
Due to this strong interest, many eReaders are available to allow us to conveniently read eBooks. In addition to specific eReaders like the Kindle, Nook and Kobo, people can also consume digital editions on smartphones, tablets and any PC or Macintosh.
If you are a coach, speaker, consultant, author or other knowledge specialist, you too can connect with this eager digital audience. Four advantages to creating an eBook immediately jump to mind:
- You can effortlessly reach more people with your message
- You have a new and effective way to package your knowledge
- You can increase the value of your message
- You can generate new revenue opportunities
Let’s take a look at each advantage in more detail.
1) You can effortlessly reach more people with your message.
Millions of people search for information in traditional printed books. But over the past 18 months, we’ve seen a rapid increase in the number of books purchased in a digital format, instead of print. In fact, recent statistics indicate that three digital books are purchased for every hardcover title bought.
Today, an extremely large digital audience can experience your passion and expertise, helping you to quickly build your credibility and visibility. It’s a most advantageous opportunity!
More than 35 million people use eReaders and eReading software. And it’s easier than you think to deliver your message to this rapidly growing market. You simply convert your printed content to a digital format using a software utility or low-cost service bureau.
2) You have a new and effective way to package your knowledge.
To enter this digital world, you don’t have to be an author or even like to write! AND… you don’t need to invest a year or more in writing a traditional book.
Instead, you can repurpose your existing written content, PowerPoint deck, stage presentation or archive of audio and video files. With a little planning and using a few simple steps, all you do is convert your current content to a format that gives you access to all eReaders like the Kindle, Nook and Kobo, as well as smartphones, iPad and other tablet devices.
Sure, you could choose to write a 200-page tome. Or, you can release a sequenced chain of knowledge nuggets – each as a standalone micro-eBook.
And… your content never goes out of date like a printed book. As you update your knowledge, you release a new version of your book, so your audience can benefit from your latest perspective, advice or solution.
3) You can increase the value of your message.
When you publish a traditional printed book, you may discover that your audience has trouble understanding your content or putting their new knowledge to work. But… with a digital book, you can embed audio and video files, to help make your message easier to consume. You can also include hyperlinks to additional content on your website or to valuable, supportive resources found elsewhere on the Internet.
You can actually make the content interactive and ask questions on a digital page, which – depending on the answer – takes the reader to specific sections within your eBook.
You can be extra helpful and add a link to FAQ pages on your website, to provide the most current information to common questions or issues.
You can offer even more help to your audience by adding a link to your social networking community, which may be found on your website, Facebook, LinkedIn or Google Plus, where your readers can discuss your content and help one another, or directly converse with you — the recognized and respected authority.
4) You can generate new revenue opportunities.
When you publish an eBook, you generate revenue from the book itself. You can also sell standalone pullouts (chapters) of the book. For instance, if the book sells at $19.95, a pullout can sell for 99 cents or $1.95, so the reader can test your content and decide if they can relate to your writing style.
Change your thinking and treat your eBook as a marketing tool. Add links on specific pages within your digital book where people can purchase additional support materials, such as an assessment tool, multimedia program, DVD, other printed books, or your newsletter or eZine, etc.
You can invite readers to buy tickets to your next speaking engagement, weekend workshop, training program or paid event.
You can sell advertising space in your eBook and, by adding a click-through link, you can track interest and direct readers to additional valuable products and services offered by companies with which you have a strategic relationship.
You can upsell the reader to an eLearning program, a membership site or even one-on-one, personalized coaching.
Since you can collect email addresses, you are able to insert your readers into your marketing activities, and direct your audience to your blog, Twitter stream, podcast or webinar.
The goal is to begin the relationship-building and engagement process so that you develop a relevant community interested in talking with you and purchasing all your products, services and learning programs.
There is a good deal to learn if you want to connect with this new digital audience. If you’d like to discuss the value of producing an eBook, schedule a complimentary strategy session with me. Send an email to firstname.lastname@example.org or call 905-849-7469